GEO Optimisation
Get Your Business Recommended by ChatGPT, Claude and Perplexity
40% of your potential customers are using AI to find businesses like yours.
If you don't show up in AI search results, you don't exist to nearly half your market.
We optimise your presence across AI platforms so YOUR business gets recommended when people search.
THE PROBLEM
Your Customers Aren't Using Google Anymore
Search behaviour has fundamentally changed in the last 12 months.
When someone needs a kitchen designer, groundworks contractor, or salon, they're no longer just typing into Google. They're asking ChatGPT: "Who should I hire for kitchen design in Oxford?"
They're asking Claude: "Recommend a reliable groundworks contractor near me."
They're asking Perplexity: "Best hair salon in Cambridge with good reviews."
And if your business doesn't appear in those AI-generated recommendations, you're invisible to 40% of potential customers.
Meanwhile, your competitors who've optimised for AI search are getting enquiries you never even knew existed.
WHAT IS GEO?
What is GEO?
GEO is the practice of optimising your business presence so AI platforms like ChatGPT, Claude, and Perplexity recommend you when people search for services like yours.
It's similar to SEO, but instead of ranking on Google, you're being cited by AI systems that millions of people now use as their primary search tool.
The difference: AI platforms don't show 10 blue links. They give ONE recommendation or a shortlist of 2-3 businesses. If you're not in that shortlist, you don't exist.
Right now, most UK businesses have no idea GEO exists. Which means if you optimise now, you're capturing market share while your competitors are still focused only on Google.
WHAT YOUR FREE GEO AUDIT INCLUDES
What Your Free GEO Visibility Audit Includes
We check your business across ChatGPT, Perplexity, Google AI Overviews, and Bing. Then show you exactly where you stand.
Where You Appear
We check your business across ChatGPT, Perplexity, Google AI Overviews, and Bing. Every platform where your potential clients are searching for recommendations.
What's Missing
We identify the specific signals your business is missing that would get you recommended. Schema markup, directory listings, content gaps, citation inconsistencies.
Where You Don't Appear
Most businesses are invisible on at least two of the four major AI platforms. We identify exactly where the gaps are and what's causing them.
What to Do Next
A plain English summary of the three most impactful things you could do to improve your AI visibility. No jargon, no technical overwhelm.
HOW WE OPTIMISE FOR AI PLATFORMS
How We Optimise Your Presence Across AI Platforms
GEO isn't one thing. It's a combination of signals that AI platforms use to decide which businesses to recommend.
Entity Clarity
We make sure AI platforms understand exactly what your business does, where you operate, and who you serve. Clear categorisation across all platforms so you're recommended for the right searches.
Citation Building
AI platforms pull recommendations from trusted sources: industry directories, review sites, local listings. We build and optimise your citations across the platforms AI systems trust most.
Review Strategy
Reviews are one of the strongest ranking signals for AI recommendations. We implement automated review request systems that get you more reviews without manual effort.
Structured Data
Schema markup helps AI platforms extract accurate information about your business. We implement the technical signals that make you easy for AI to understand and cite.
Content Optimisation
AI platforms extract specific facts, quotes, and data points when making recommendations. We optimise your content to be extractable and citeable by AI systems.
Multi-Platform Presence
AI platforms cross-reference signals from multiple sources. We ensure your business appears consistently across Google Business Profile, LinkedIn, industry directories, and review platforms.
THE PROCESS
How It Works
Free GEO Audit (1 Week)
Free GEO Audit (1 week)
We check where you currently rank on ChatGPT, Claude, Perplexity, and Google AI Overviews. Then we identify exactly what's missing and prioritise the fixes that will have the biggest impact.You get a detailed report showing your current visibility and a clear action plan.
Optimisation
Optimisation (Weeks 2-4)
We implement the optimisations across all platforms:
Schema markup and structured data
Citation building across trusted directories
Review request automation
Content optimisation
Entity clarity improvements
Everything is done for you. No technical knowledge required on your end.
Results & Ongoing Optimisation
Results & Ongoing Optimisation (Month 2+)
Most businesses start appearing in AI results within 6-8 weeks.
Full optimisation (consistent top-3 rankings) takes 3-4 months.
We provide monthly reports showing where you're ranking and continue optimising as AI platforms evolve.
WHO THIS IS FOR
This Is for You If…
You're currently spending on SEO, Google Ads, or Facebook Ads
You want to know if your marketing budget is reaching AI-driven searches
You've heard about AI search but don't know where your business stands
You're losing enquiries to competitors and don't know why
Your current agency hasn't mentioned GEO
You want to stay ahead of where search is heading
Case Studies
Real Results from UK Businesses
Case Study 1
Private Dentist
"We went from invisible on ChatGPT to appearing in the top 3 recommendations for private dentists in our area. 30% of our new patient enquiries now mention they found us through AI search."
A private dental practice in London wasn't appearing when potential patients asked AI platforms for dentist recommendations. Despite excellent Google reviews and a professional website, they were losing enquiries to competitors who'd optimised for AI visibility. LP Consulting implemented GEO optimisation across ChatGPT, Claude, and Perplexity.
Impact:
Ranked in top 3 on ChatGPT for "private dentist Richmond" within 8 weeks
30% of new patient enquiries now mention AI search
Google review count increased from 42 to 165 in 4 months
Practice visibility improved across all AI platforms simultaneously
Case Study 2
Aesthetic Clinic
"ChatGPT and Claude now recommend us for aesthetic treatments in our region. We're getting enquiries from clients who've never heard of us before but were told we're the best option by AI."
An aesthetic clinic offering Botox, fillers, and skin treatments had strong local reputation but zero visibility on AI platforms. When potential clients asked ChatGPT or Perplexity for clinic recommendations, competitors appeared instead. LP Consulting built their AI visibility from scratch through citation optimisation and entity clarity improvements.
Impact:
Now appears on Claude and ChatGPT recommendations within 6 weeks
25% increase in consultation bookings month over month
Perplexity AI now cites them as "highly rated" for aesthetic treatments
Review automation increased monthly reviews from 3 to 15
Case Study 3
Financial Adviser (IFA)
"Our ideal clients use AI to research everything, including financial advisers. Now when they ask ChatGPT or Claude who to work with, our firm appears. It's completely changed our lead quality."
An independent financial advisory firm serving high-net-worth clients found their target demographic increasingly used AI platforms for research. Despite 15 years in business and excellent credentials, they weren't showing up when prospects asked AI for recommendations. LP Consulting optimised their presence across platforms and implemented structured data to highlight their specialisations.
Impact:
Ranks on Claude for "financial adviser south west london" and specialist queries
Lead quality improved (more qualified prospects, fewer tyre-kickers)
40% of new client conversations mention finding firm through AI search
ChatGPT now cites firm's specific expertise areas (pensions, inheritance planning)
Case Study 4
Private GP Practice
"Patients are asking Perplexity and ChatGPT for private GP recommendations before they even look at our website. Being recommended by AI has become as important as our Google ranking."
A private GP practice offering same-day appointments and comprehensive health checks had excellent patient satisfaction but low visibility on AI platforms. When people asked AI systems for private doctor recommendations, the practice didn't appear despite being well-established locally. LP Consulting implemented multi-platform optimisation focusing on medical expertise signals and patient outcome data.
Impact:
ChatGPT now recommends practice for "private GP beaconsfield" searches
35% of new patient registrations cite AI recommendation
Perplexity highlights practice's same-day appointment availability
Google Business Profile optimisation improved AI citation frequency
FAQs
How is GEO different from SEO?
How long before I see results?
Which AI platforms do you optimise for?
Do I need to change my website?
What if I already have good Google rankings?
Can you guarantee I'll rank #1?
What happens after the initial optimisation?
How do I know if it's working?
Find Out Where You Stand On AI Platforms
Get a free GEO visibility audit. We'll check your business across ChatGPT, Claude, Perplexity, and Google AI Overviews, then show you exactly what's missing.
No obligation. Takes 45 minutes. You'll walk away knowing exactly whereyou stand and what to do about it.